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提起英国,你会想到什么?大本钟、泰晤士河,牛津、剑桥,曼联、阿森纳,还是莎士比亚、伊丽莎白女王?对于国人来说,这些名字一定都不陌生,而在你熟悉的英国元素中,一定也少不了捷豹路虎的名字。2015年是中英两国间首个文化交流年,随着3月初“创意英伦”盛典在上海的成功举办,以及威廉王子访华所带来的积极影响,有越来越多的中国公众表现出对英伦文化的浓厚兴趣。而捷豹路虎显然希望帮助更多国人了解大不列颠的文化,3月底,我受邀来到上海,参加了“摩登英像”捷豹路虎英伦文化体验季的启动仪式。
Big Ben, the Thames, Oxford, Cambridge, Manchester United, Arsenal, or Shakespeare, Queen Elizabeth? These names must not be new to people, but in your familiar British element , Must ultimately Jaguar Land Rover’s name. 2015 is the first year of cultural exchange between China and Britain. With the successful launch of the “Creative England” ceremony in Shanghai in early March and the positive impact of Prince William’s visit to China, more and more Chinese publics Showing a strong interest in British culture. Jaguar Land Rover apparently wanted to help more people understand the culture of Great Britain. At the end of March, I was invited to Shanghai to attend the launching ceremony of “Modern British Image” Jaguar Land Rover England Cultural Experience Season.