在很多人的心目中,市场经济就是赚钱,就是竞争,只能在奋力搏杀中才能生存与发展。这是造成许多人心态失衡,缺乏正确的政治方向与科学人生观,以及假冒伪劣现象不绝的根本原因。笔者认为,市场经济应遵循的原则是“利他”原则。以利他为出发点和目标,才能维护市场的正常秩序和制度,维护交易双方的正当利益。通过利他的目的与行为,促进市场的繁荣与发展,促进社会的进步,从而实现利己的需要。现代社会中每一位从事商品生产经营活动的人员,应在满足社会全体成员利益的过程中实现个人利益的追求。也就是说,他们所制造、生产、种植、传递的商品,必须有益于他人,有益于社会生活,才 In many people’s minds, the market economy is making money, that is, competition. It can only survive and be struggled to fight. This is the root cause of the mentality imbalance of many people, the lack of a correct political orientation and the scientific outlook on life as well as the fake and inferior phenomenon. The author believes that the principle that the market economy should follow is the principle of altruism. Taking altruism as a starting point and goal can we safeguard the normal order and system of the market and safeguard the legitimate interests of both parties to the transaction. Through the altruistic purpose and behavior, promote market prosperity and development, and promote social progress, in order to achieve self-serving needs. Every member of the modern society who is engaged in commodity production and business activities should pursue the pursuit of personal interests in the process of satisfying the interests of all members of society. In other words, the goods they manufacture, produce, plant and deliver must be beneficial to others and conducive to social life