本文就旅游过程中存在的不文明行为出现的原因进行分析,主要从旅游者自身、旅游机构或旅游区的引导和相关奖惩制度三个方面进行分析,找到问题的关键,然后对症下药,并总结出几点建议,以期对当前旅游业的管理具有一定的指导意义。 This article analyzes the reasons for the uncivilized behavior in the tourism process. It mainly analyzes the three aspects of the tourists themselves, the tourism institutions or the tourist areas and the relevant rewards and punishments system to find out the crux of the problem, and then the right remedy, and summed up Some suggestions, with a view to the current management of tourism has some guidance.