滨海旅游是旅游业发展中一个全球性的前沿领域,因此滨海旅游正日益受到世界各国的重视。2010年1月,随着《国务院关于推进海南国际旅游岛建设发展的若干意见》文件下发,海南滨海旅游业的发展上升到一个更高层次。在国际旅游岛建设的背景下,三亚的滨海旅游已再度被提上日程。本文运用SWOT分析法,对三亚的滨海旅游发展战略选择进行分析。 Coastal tourism is a global frontier in the development of tourism. Therefore, coastal tourism is increasingly valued by all the countries in the world. In January 2010, along with the document entitled “Several Opinions of the State Council on Promoting the Construction and Development of Hainan’s International Tourism Island”, the development of Hainan’s coastal tourism industry has risen to a higher level. In the context of the international tourism island construction, Sanya’s coastal tourism has been put on the agenda again. This paper analyzes the strategic choice of coastal tourism development in Sanya by using SWOT method.