用消费链分析法对企业的产品或服务的价值实践活动进行分析,旨在发掘由消费者潜在的产品或服务需求所形成的消费链对企业实施产品差异化战略的影响。以汽车产品为例,阐述了消费链在差异化战略实践中的重要指导作用。 Consumer value chain analysis of the value of the company’s products or services practice analysis, aimed at exploring the consumer potential product or service demand formed by the consumer chain on the implementation of enterprise product differentiation strategy. Taking automobile products as an example, this paper expounds the important guiding role of consumption chain in the strategy of differentiation.