随着工程机械行业市场竞争的不断加剧,服务的价值正变得越来越重要。尤其是在技术差距逐渐缩小,产品质量日益趋同的情况下,服务质量便成为客户选购产品的重要依据,提高服务质量理所当然的也就成为了企业扩大竞争优势的有力工具。越来越多的制造商将服务作为企业发展的重要环节甚至提到品牌战略的高度来看待。 As the market competition in construction machinery industry continues to intensify, the value of service is becoming more and more important. Especially in the technology gap is gradually narrowing, product quality is increasingly convergence, the quality of service has become an important basis for customers to buy products, improve service quality, of course, has become a powerful tool for enterprises to expand competitive advantage. More and more manufacturers regard service as an important part of business development even referring to the height of brand strategy.