随着社会改革的不断深入发展,人们的生活水平也在不断的提高,物质生活的提高促使人们开始追求更加丰富多彩的精神生活,旅游就是人们追求精神生活的体现。自从我国加入WTO世界贸易组织以来,我国的旅游行业既迎来了新的机遇,也面临着新的挑战,因此对旅游价格管理体制进行改革就成了目前迫在眉睫、亟待解决的关键性问题。 With the deepening development of social reform, people’s living standards are constantly improving. With the improvement of material life, people begin to pursue a more colorful and spiritual life. Tourism is the embodiment of people’s pursuit of spiritual life. Since China’s accession to the World Trade Organization, China’s tourism industry has not only ushered in new opportunities but also faced new challenges. Therefore, reforming the tourism price management system has become an urgent and pressing issue that needs urgent solution.