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近年来,随着农发行“建设新农村的银行”品牌形象逐步树立,在支持地方经济发展和参与新农村建设方面,农发行的履职空间也越来越广阔。然而,作为大城市郊区农发行,如何直面竞争、不断适应和满足客户的多元化、优质化金融服务要求?农发行湖北省江夏区支行在支持“花山项目”的贷前、贷中、贷后实践中走出了一条创新管理的新路子,开创了有“花山”特色的营销、服务、支付、风控模式。其主要做法是:
In recent years, with the gradual establishment of the brand name of “Agricultural Bank of China in building a new rural area”, the Agricultural Bank of China Development Bank has also performed more and more fulfilling its duties in support of local economic development and participation in building new rural areas. However, as a suburban agricultural development in metropolitan areas, how to face the competition, and constantly adapt to and meet the diverse needs of customers, high-quality financial services? Agricultural Development Bank branch in Jiangxia District of Hubei Province in support of “Huashan Project After the loan practice in a new way of innovative management, creating a ”Huashan " characteristics of marketing, service, payment, risk control mode. The main approach is: