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近年来,国有企业的社会沟通工作取得了很大的进步,传播数量快速增长。某省级电力公司在省级以上社会媒体新闻报道达到每月600篇,其中发布在中央电视台等中央媒体的稿件大约占总量的6%,可谓成绩显著。而2014年在抽样调查的该公司6个利益相关方近千个对象中,对企业价值传播的知晓度、理解度、赞同度、支持度均低于50%。如何破解这种自我评价和社会效果反差较大的难题,建
In recent years, great progress has been made in social communication among state-owned enterprises, with the rapid increase in the number of communications. A provincial-level power company reported above 600 provincial-level social media coverage monthly, of which 6% of the total media released in CCTV and other central media accounted for significant achievements. In 2014, the awareness, understanding, approval, and support for the spread of corporate value were all below 50% in the sampled sample of nearly one thousand of the six stakeholders in the company. How to crack this self-evaluation and social effects of large contrast problems, built