这是一场年末大戏。岁末年尾,各路品牌各斗戏法。而此时之背景,正是新常态下理性上扬,电商来袭之时。品牌卖相如何?本刊编辑部兵分多路,深入店铺一线,体市场之变化,听品牌之独白,深感创新之重要,深叹品牌能量之关键。数家样本固然有失偏颇,但变革之切片仍能一窥全豹。故本刊感性记之,与产业共商品牌回归本质之道。 This is a year-end drama. End of the year-end, various brands of fighting tricks. The background at this moment is the rational rise in the new normal, when the e-commerce comes. How to make the brand sell? The editorial department division division, depth store first-line, the changes in the market, listen to the monologue of the brand, deep innovation is important, a deep brand energy key. Of course, there are a few sample biased, but the slice of change can still have a glimpse of the whole. Therefore, the magazine notes in mind, with the industry to discuss the nature of brand return to the road.