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喜力啤酒在互动领域越发熟稔,在美国纽约的某个街头或中国上海的一些小酒吧里,每一天,都有新的东西上演,将喜力式的惊喜带给世界各地。Mark van Iterson是喜力啤酒全球设计&概念设计师,这份职业已经伴随他9年,但实际上为这个品牌服务却要追溯到更早——加入喜力之前Mark在一家为品牌服务的创意机构,当时喜力已经是他的客户了。一段时间后,他开始意识到,如果以创意公司的乙方身份来为品牌做创意设计,“并不能最大程度地帮助我所喜爱的喜力改变创新,因为并不真正是喜力的一分子”。
Heineken grew more familiar with each other in the world of interaction, with new things appearing every day at some street in New York, USA, or some small pubs in Shanghai, China, to bring Heineken surprises around the world. Mark van Iterson is Heineken’s global designer and designer for the world, and has been with him for nine years, but actually serving the brand dates back to earlier - before joining Heineken Mark in a creative service for the brand Heineken, then, was his client. After some time, he began to realize that if the creative design was done for the brand as a creative company, Party B would not be able to help my favorite Heineken change innovation because it was not really a part of Heineken ".