商业形象设计,顾名思义,就是针对商业性的形象单元而进行的设计活动。如果我们完全站在商业的角度来看待设计,那么就可以把设计进行拆分解释了。设,即为设置商业形象要达成的目的和目标;计,即为计划实施,也就是为了实现设置的目标而进行的具体安排。在多年的商业形象设计教学和 Commercial image design, as the name suggests, is designed for commercial image elements and design activities. If we look at the design from a business standpoint, then the design can be split and explained. Set, that is, to set the purpose and objectives of the business image to achieve; plan, that is, plan implementation, that is, in order to achieve the set objectives of the specific arrangements. In many years of business image design teaching and