旅游业作为当今世界的一大产业,就我国而言,改革开放以来获得了前所未有的突破和发展。旅游业在国民经济中起着重要的作用。旅游纪念品作为旅游业当中不可分割的一部分,它的收入也是旅游经济收入的重要组成部分,衡量旅游业发展程度的重要指标。因此,我国旅游部门加强了对旅游纪念品的开发和研究。吉林省旅游资源丰富,特色鲜明,但是旅游业发展缓慢,旅游纪念品的研究也很少,不够深入。本文基于吉林省旅游纪念品发展现状及游客对吉林省旅游纪念品的建议进行系统分析的同时提出了相应的吉林省旅游纪念品开发策略。 As a big industry in today’s world, tourism has achieved unprecedented breakthroughs and development for our country since the reform and opening up. Tourism plays an important role in the national economy. As an integral part of tourism, tourist souvenir is also an important component of tourism’s economic income. It is an important measure of tourism development. Therefore, China’s tourism sector stepped up the development and research of tourist souvenirs. Jilin Province has rich tourism resources and distinctive features, but the tourism industry is developing slowly. There are also few studies on tourist souvenirs, not enough depth. Based on the present situation of tourism souvenir development in Jilin Province and the tourists’ suggestions on tourist memorabilia in Jilin Province, this paper systematically analyzes the development strategy of tourist souvenirs in Jilin Province.