公共关系学是一门极具理论研究价值与实践应用价值的学科,其重要性被越来越多的学者专家所肯定。然而,许多高校对于公共关系学的教学仍然停留在传统的讲授知识上,研究性教学模式的应用仍然不够普遍。本文针对公共关系学教学中表现出的不足倡导基于研究性教学的新型教学理念与教学模式。 Public relations is a highly theoretical research value and practical value of the subject, the importance of more and more scholars are affirmed. However, many colleges and universities still pay attention to the teaching of public relations in the traditional teaching of knowledge, the application of research-based teaching mode is still not universal enough. This article aims at the new teaching philosophy and teaching mode based on researching teaching in view of the deficiency shown in the teaching of public relations.