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本文从市场与产品的关系中引出名牌产品概念，通过分析名牌产品与一般产品的发展关系，提出创名牌产品的基本步骤与标准化在内涵上的纽带关系，为企业实施名牌战略和获得名牌效益提供有效途径。
In this paper, the concept of brand-name products is derived from the relationship between market and product. By analyzing the relationship between brand-name products and general products, this paper proposes the relationship between the basic steps of brand-name products and standardization in terms of connotation so as to provide enterprises with brand- Effective Ways.