【案例摘要】以“倡导绿色食品,推进健康饮食”为主题,上海绍兴饭店进行了一系列绿色农家精品菜肴推广活动。第一阶段在居民社区内进行现场路演,现场烹饪技艺比拼。第二阶段进行了大规模的绿色食品展示推介活动。3个多月来,绍兴饭店使市民逐渐认同绿色健康饮食概念,使其知名度与美誉 【Case Summary】 With the theme of “Advocating Green Food and Promoting Healthy Food”, Shanghai Shaoxing Hotel conducted a series of activities to promote green farm house delicacies. The first stage in the community community live roadshow, live cooking competitions. The second phase of a large-scale green food display promotion activities. More than 3 months, Shaoxing restaurant so that people gradually agree with the concept of green and healthy diet, to make its reputation and reputation