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2013年12月27日,由百姓家电网和奥维咨询联合举办的第二届“百姓杯”家电盛典举行。此次活动立足于研究消费者的消费心理、追踪消费者的消费行为,进而根据消费者的口碑,评出“百姓家电产品技术类奖”、“百姓家电品牌服务奖”以及“百姓家电品牌口碑奖”。奥维咨询数据统计显示,2013年,中国家电整体市场规模约为1.2万亿元。值得一提的是,电商销售额已达到700亿
On December 27, 2013, the second “People’s Cup ” appliance grand ceremony was jointly held by the people’s home appliances network and Orville Consulting. The event based on the study of consumer psychology, tracking consumer behavior, and then based on consumer word of mouth, “People’s Home Appliances Technology Award”, “People’s Household Appliances Brand Service Award” and “Common home appliance brand reputation award.” Ovid consulting statistics show that in 2013, the overall size of China’s home appliance market is about 1.2 trillion yuan. It is worth mentioning that, e-commerce sales have reached 70 billion