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介绍品牌的概念、特性,并以ScienceChina(中国科学文献服务系统)建设为例,论述在知识经济环境下,中国科学院国家科学图书馆资源数字化品牌建设策略。
Introducing the concept and characteristics of the brand, and taking the construction of ScienceChina as an example, this paper discusses the strategy of digital brand building of the National Science Library of Chinese Academy of Sciences in the knowledge-based economy.