“点子就是金钱”,这个概念使很多人把策划当作淘金的乐土。一些人纷纷杀入策划圈。各类“点子大王”、“策划公司”曾一度被媒体和经营界炒得沸沸扬扬,大有“华山论剑”之热闹景象,但在热闹的背后也隐藏着不少忧患。一些不学无术之人开始打着策划的幌子招摇撞骗。他们没有专业知识,只是看了几本片面的理论书籍后就自吹是策划大师,胡思乱想一通就自认为找到了独一无二的点子,搞一些轰轰烈烈、没有一点内容和实际效果的活动,花了别人大把钱财后便逃之夭夭。 “Ideas are money,” a concept that has led many to plot their plans for gold. Some people have snapped into the planning circle. All kinds of “big ideas”, “planning company” was once an uproar by the media and business speculation, a lot of “Huashan Swordsman,” the lively scene, but behind the hustle and bustle of many problems. Some people who did not know what to do without skill began to cheat under the guise of planning. They do not have professional knowledge, just read a few one-sided theoretical books, then blow up is master planning, cranky think they find a unique idea, engage in some vigorous, without any content and the actual effect of the activity, After the money will be fled.