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随着国务院推行三网融合新政的出台,广电产业原来垄断的播出业务控制权遇到了前所未有的挑战。为了寻求更好的发展,电视媒体纷纷将触角伸进互联网等新兴媒体,教育电视台作为一个正在蓬勃发展的电视新军,在这个充满机遇与挑战的大背景下,要如何才能做出适应时代发展的电视栏目?如何才能立于不败之地?本文通过对教育电视媒体与其他媒介融合的现状及困境进行分析,试图找寻一个三网融合背景下教育电视栏目的角色定位。
With the promulgation of the State Council’s introduction of the new network of triple play convergence, the control of the original monopoly broadcasting and broadcasting business of the broadcasting and television industry has encountered unprecedented challenges. In order to seek better development, the television media have put their tentacles into new media such as the Internet. As a booming television new army, educational television station, under such a backdrop full of opportunities and challenges, should be how to adapt to the development of the times How to find an invincible position? By analyzing the status quo and predicament of the integration of educational television media with other media, this article tries to find out the role of educational television section under the background of triple play.