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中国传统文化博大精深,但是在大工业时代下,人们渐渐忽视了传统文化的存在价值,因而在全球化语境下,将传统文化符号进行提取并再设计将是中国文化发展的必然趋势,文章将重点探讨如何运用符号学及产品符号学原理,将传统文化融入于现代产品设计中,更加深入的研究传统文化与产品设计结合的方法。让现代产品设计由内而外透着中国传统文化的气息。唤起设计师与用户之间的情感共鸣。
However, under the era of big industry, people gradually neglected the existence value of traditional culture. Therefore, in the context of globalization, it is an inevitable trend for Chinese traditional culture to be extracted and re-designed. Focus on how to use semiotics and product semiotic principles, the traditional culture into modern product design, more in-depth study of traditional culture and product design methods. Let the modern product design from the inside out reveals the atmosphere of Chinese traditional culture. Evoke the emotional resonance between the designer and the user.