中国国家工商总局广告司司长张国华10月24日在此间召开的“中国互联网广告标准高峰论坛”上披露,据不完全统计,2014年中国互联网广告的营业额到了1500亿(人民币)。近几年中国的互联网广告迅猛发展,每年以40%的速度增长。他预计,中国的互联网广告的营业额今后两年有可能超过电视、广告、报纸之和。他认为,如此大的市场,需要规范,需要制定标准。互联网广告需做到两点:首先, Zhang Guohua, director of the Advertising Department of China’s State Administration for Industry and Commerce, disclosed here on October 24 at the “China Internet Advertising Standards Summit Forum.” According to incomplete statistics, in 2014, the turnover of Internet advertising in China reached 150 billion yuan (RMB). In recent years, the Internet advertising in China has been developing rapidly with an annual growth rate of 40%. He predicts that the turnover of Internet advertising in China will likely exceed the sum of television, advertising and newspapers in the next two years. He believes that such a large market, the need for norms, the need to develop standards. Internet advertising need to do two things: First of all,