因为市场调查问卷具有通俗易懂,实施方便,时间省,调查费用低,调查效率高等优点,所以是目前国际通行的一种市场调查工具。但采用此调查工具,能否达到预期效果,与其问句的设计有直接关系。如何设计市场调查问卷的问句就成为采用问卷调查的重要内容,笔者结合自己的体会提出了六点问句设计技术。 Because the market survey questionnaire has the advantages of easy to understand, easy implementation, time saving, low survey cost and high survey efficiency, it is a market survey tool internationally accepted. However, the use of this survey tool, can achieve the desired results, and its question design is directly related. How to design a market survey questionnaire question has become an important part of the survey, the author combined his own experience put forward six questions design techniques.