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奥运会是企业难得的商机,但不是所有的企业都具备足够的实力成为奥运赞助商、奥运合作伙伴。然而,即使没有巨额赞助费用投入,也能取得同样的赞助效果。南京依维柯就是这样做的。
The Olympic Games are rare business opportunities, but not all enterprises have enough strength to become Olympic sponsors and Olympic partners. However, the same kind of sponsorship can be achieved without huge sponsorship costs. Nanjing Iveco is to do so.