编辑的策划理念不仅包括确定选题、构思作品的总体结构,而且包括出版物装帧设计风格和市场营销策略的总体策划。有无策划理念的选题在选题论证过程中会出现区别十分鲜明的两种结果。前者做什么产品,每个环节如何操作,概念十分清楚,操作十分合理。后者则一般是把精力全部放到市场炒作上,很难自圆其说有所作为。当然,要形成鲜明的策 The editorial planning philosophy not only includes the selection of topics, the overall structure of the conceptual work, but also the overall planning of the publication’s design style and marketing strategy. Whether the concept of planning the topic of choice in the process of argument there will be very different from the two results. The former what products to do, how to operate each link, the concept is very clear, the operation is very reasonable. The latter is generally put all the energy on the market speculation, it is difficult to justify its own accomplishments. Of course, to form a clear policy