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从策略起步无论是不是用明星,品牌策略始终是第一考虑的对象。广告的创作概念、表现手法及明星选择等应该全部围绕品牌策略来展开。生活在都市里的年轻人,他们在想些什么?最关心什么?雪碧能为他们带来什么?我们把这些问题当作创意的出发点。对于二三十岁的年轻人来说,事业与情感仍然是永恒不变的话题。这个阶段正处在人生的上升期,对未来充满美好的期待,渴望获得成功,实现个人的价值,所以凭着年轻和热情,肯为事业付出一切。另一方面,随着年龄的增长,社交圈子的扩大,对于情感的需求也与日俱增,每个人对爱情都怀有美好的憧憬,都想要找到属于自己的一份真爱。然而
Starting from the strategy Whether it is not a star, brand strategy has always been the first consideration of the object. Advertising creative concepts, performance techniques and star selection, etc. should be all around the brand strategy to start. Young people living in the city, what are they thinking about? Most concerned about what Sprite can bring them? We use these issues as a starting point for creativity. For young people in their 20s and 30s, careers and emotions are still the eternal topic. This stage is in the ascendant of life, full of beautiful expectations for the future, longing for success and realizing personal value. Therefore, with young and passionate, it is willing to pay for the cause. On the other hand, as the age increases, the social circle expands and the demand for emotion increases. Everyone has a beautiful vision of love and wants to find their true love. however