语言作为广告的载体被用以实现广告的功能及目标,修辞格的运用极大丰富了语言,增强了语言的张力和说服力,从而更好的服务于广告目标的实现。在对广告语言的翻译中,译者最主要的责任就是译文能准确清晰地传达产品信息,引起消费者的兴趣及好感,促成其购买行为。本文通过列举和分析现实生活中的英语广告案例来分析广告英语的修辞艺术,并对其翻译方法加以探讨。 As a carrier of advertisement, language is used to realize the function and target of advertisement. The use of figures of speech greatly enriches the language and enhances the tension and persuasion of language so as to better serve the purpose of advertising. In the translation of advertising language, the main responsibility of the translator is that the translation can convey the product information accurately and clearly, arousing the interest and goodwill of consumers and facilitating their purchase. This article analyzes the rhetorical arts of advertising English by enumerating and analyzing the English advertising cases in real life, and discusses its translation methods.