定价策略的优选:按价值定价

来源 :价格与市场 | 被引量 : 0次 | 上传用户:fiveboy0714
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降价在中国似乎已成商家们用得最为频繁、最为血腥的竞争手段。应当承认,价格竞争是一种市场竞争常见的重要手段,这种手段在特定的环境特定的时期会产生一定的效果。即便在西方国家,一些中小企业也时常以价格为武器,向居于市场领导地位的企业发起进攻,侵占他们的部分市场 It seems that the price cut has become the most frequently used and the most bloody means of competition in China. It should be acknowledged that price competition is a common and important means of market competition and that such measures will have a definite effect in specific environmental specific periods. Even in western countries, some SMEs often use price as a weapon to attack companies that occupy market leadership to occupy part of their markets
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