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本文分析了日本MANCHES(曼彻斯)株式会社是如何利用企业已有条件准确定位市场,充分利用互联网营销并创出自己的优势,以期对我国传统企业实施并推进网络营销有所借鉴。
This article analyzes how MANCHES (Japan) Co., Ltd. in Japan made use of the existing conditions of enterprises to accurately locate the market, make full use of Internet marketing and create their own advantages in the hope of making reference to the implementation and promotion of network marketing by traditional Chinese enterprises.