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电子商务为企业开辟了一条新的途径,改变了企业的传统营销方式,改变了企业传统销售渠道,以及企业传统管理理念。企业面临着新的管理思想的冲击,如加强对物流的管理,加强网络品牌建设等管理新思想,为了适应网络下新的环境,企业管理思想必须创新。
E-commerce has opened up a new way for enterprises, changed the traditional marketing methods of enterprises, changed the company’s traditional sales channels, and the company’s traditional management concepts. Enterprises are faced with the impact of new management ideas, such as strengthening the management of logistics, strengthening the management of new ideas such as network brand, in order to adapt to the new environment under the network, business management ideas must be innovative.