公益广告在广告类型中占据着不可动摇的一席之地,而《只盼这一天》恰逢新春佳节前播出表达了人们渴望团圆的情感诉求。拉波夫模式叙事分析是语言学经典的叙事分析方法之一,而广告作品也是一种叙事作品。因此,本文运用拉波夫的叙事模式对《只盼这一天》进行分析,为广告作品鉴赏开辟一条新路径。 Public service advertisements occupy an unshakable position in the type of advertisement, and “only hope this day” broadcast just before the Spring Festival expresses the emotional appeal that people desire for reunion. Rapov’s model narrative analysis is one of the classic linguistic narrative methods, and advertising works are also narrative works. Therefore, this article uses the mode of narration of LaPhoff to analyze “Only One Day” and opens up a new path for ad works appreciation.