随着市场经济体制的发展,高素质高技能综合型人才成为了竞争的热点。在这种形势下,高素质市场营销专业人才需求量日益倍增,为市场营销专业的培养方向和策略带来新任务与新机遇。因此,怎样才能够培养出高素质人才是相关专家和学者研究的课题。本文从高素质市场营销专业人才培养现状入手,探析高素质市场营销专业人才培养策略。 With the development of the market economy system, high-quality and high-tech comprehensive talents have become the hot spots of competition. Under such situation, the demand of high-quality marketing professionals is increasing day by day, bringing new tasks and new opportunities for the marketing professionals in marketing direction and strategy. Therefore, how to cultivate high-quality talents is a subject that related experts and scholars study. This article starts with the current situation of training high-quality marketing professionals, and probes into the cultivation strategy of high-quality marketing professionals.