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职业篮球联赛在美国已有悠久的历史,但在我国却还只有10年左右的时间。本文从营销策略的角度来比较分析NBA与CBA的差异,鉴于NBA在全美甚至全世界所取得的成功,相信对我国CBA的市场化也有相当的启示。
Professional Basketball League has a long history in the United States, but in our country it is only 10 years or so. This article comparatively analyzes the difference between NBA and CBA from the perspective of marketing strategy. Given the success of the NBA in the United States and the rest of the world, I believe there is considerable enlightenment on the marketization of CBA in China.