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CREATIVE公司以多媒体产品成为世界计算机多媒体技术的领导者,至今,其产品Sound Blaster在全球拥有5千多万用户,销量占全球电脑音频系统市场的70％左右。1996年,创新科技全球营业额达到15亿美元,1997年已突破20亿美元。 CREATIVE的中国市场份额在亚太区排名第三,而其产品主要为零售及消费类用户。那么,CREATIVE是如何构筑销售渠道的?北京创新未来的市场部经理袁有亮告诉记者,CREATIVE的产品渠道主要有两方面:其一是零售市场,主要通过总代理到二级代理再到最终用户。同时,创新在全国还设有50多家专卖店,由创新未来考核授权,并有严格规范的服务、价格体系,作为创新面对客户的一扇窗口。另一部分产品走的是OEM渠道,主要针对国际知名的IT厂商,如ACER、Intel、IBM
With its multimedia products as the world leader in computer multimedia technology, CREATIVE has so far sold more than 50 million users worldwide, accounting for about 70% of the global computer audio system market. In 1996, the global turnover of innovation and technology reached 1.5 billion U.S. dollars and in 1997 it exceeded 2 billion U.S. dollars. CREATIVE’s market share in China ranks third in the Asia Pacific region, while its products are mainly retail and consumer users. So, CREATIVE is how to build sales channels? Beijing future innovation market manager Yuan Youliang told reporters, CREATIVE product channels mainly in two ways: First, the retail market, mainly through the agent to the two agents and then to the end user. At the same time, innovation in the country also has more than 50 stores, authorized by the innovation of the future assessment, and a strict norms of services, price system, as a face-to-face window of innovation. Another part of the product to go is the OEM channel, mainly for internationally renowned IT vendors, such as ACER, Intel, IBM