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“中国龙欢乐颂”创新地做到了节目定制化、传播多元化,不仅在运营机制上有了新的模式,也在营销上做出了新的突破,完成了两台合并之后的第一次蜕变。2015年,是龙视焕发新生命的一年。2015年1月份,黑龙江人民广播电台、黑龙江电视台正式合并,两台合并后将不断合力增强广电传媒的产业实力,也将有效推进未来传统媒体和新兴媒体的进一步融合发展。如何在两台合并后更好地利用新的整合优势?如何让观众看到黑龙江广播电视台新的变化?同时让广告主看到两
“China Dragon Happy Song ” made innovative programs customized, diversified, not only in the operating mechanism has a new model, but also made a new marketing breakthrough, completed the merger after the two A transformation. 2015 is the year Longyin rejuvenates its new life. In January 2015, Heilongjiang People’s Broadcasting Station and Heilongjiang Television Station were formally merged. After the merger, the two companies will continue to work together to enhance the industrial strength of the broadcasting media and will further promote the further integration and development of the traditional media and emerging media in the future. How to make better use of the new integration advantages after the two mergers? How to make the audience see the new changes in Heilongjiang Radio and Television? At the same time let advertisers see two