“新媒体”内涵很广,可以说所有的媒体,只要包含新的因素都可以称作新媒体,我们不必以一种狭隘的态度来概括“新媒体”的定义和内涵,每个人都有对此的理解。我想仅就户外媒体方面,来谈谈,究竟何为户外新媒体?近来,一连串拆牌、拍卖的市场震荡,让户外广告弥漫着诡谲不安的气氛。 “New media” has a wide range of connotations. It can be said that all media can be called new media as long as they contain new factors. We do not need to narrow down the definition and content of “new media” in a narrow way. Everyone has the right This understanding. I would like to talk about outdoor media only. What is new media outdoor? Recently, a series of cracked and auctioned market turmoil has made outdoor advertising a perplexed atmosphere.