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工业技术标准的统一以及人们对现代工业文明的普遍认同感,使得工业产品越来越趋于同质化。而同质化的产品导致了越来越激烈的价格战,如何从同质化竞争中发现差异化机会,取得新的竞争优势,正成为企业突破血腥“红海”的关键。在此情形下,最容易唤起人类对真、善、美等具有普遍意义的审美趋势认同及观念认同的艺术,成为工业新的竞争法宝。
The unification of industrial technical standards and the general acceptance of modern industrial civilization make industrial products more and more homogeneous. Homogenized products lead to more and more intense price wars. How to find differentiated opportunities from homogenous competition and gain new competitive advantages is becoming the key for enterprises to break through the bloody Red Sea. Under such circumstances, the art most likely to arouse human beings’ recognition of aesthetic trends, such as truth, goodness and beauty, which have universal significance, and their conceptual identity, have become the new magic weapon of competition in the industry.