汽车,作为便利的交通工具,在人们的日常生活中扮演着举足轻重的作用。人们在选购汽车时,不仅要考虑汽车的动力性、舒适性和安全性,而且更为直观、直接的决定因素是汽车的外观造型和色彩效果,突出醒目,搭配协调的色彩能直接吸引消费者的目光。在汽车造型设计中,色彩设计是一个重要环节,要遵循“尺度与比例”、“均衡与稳定”、“统一与变化”美学的三大原则。形是体、色是衣。好的汽车不仅要求形体美,而且要求色彩美。 Cars, as a convenient means of transport, play a decisive role in people’s daily lives. People in the purchase of cars, not only to consider the car’s power, comfort and safety, but also more intuitive, the direct determinant of the appearance of the car and color effects, outstanding eye-catching, with a coordinated color can directly attract the consumer The eyes of the people. In car styling design, color design is an important link, and we must follow the three principles of “scale and proportion”, “equilibrium and stability”, “unity and change” aesthetics. Shape is body, color is clothing. Good cars not only require physical beauty, but also require color beauty.