在美国的消费市场上,一些曾经风靡数十年的名牌产品。因有的被新上市的产品取代,有的在竞争中败阵,因而逐渐黯然失色,成为被迫下市的品牌,面临着从货架上被赶下来,甚至被放进仓库的危险。为了挽救这些下市品牌,美国企业积极改变经营策略,主要采取了6种方法:一是取代法。直接停止下市品牌产品的生产,推出更受欢迎的新 In the consumer market in the United States, some famous brand products have been popular for decades. Some were forced to go public because they were replaced by newly listed products and some were defeated by competition. As a result, brands forced to go public were at risk of being dropped from shelves and even warehoused. In order to save these listed brands, American companies have actively changed their business strategies and mainly adopted six methods: First, replace the law. Directly stop listing of branded products, the introduction of more popular new