刀诞生了。 吉列真正让人佩服的一些经营决策是产生在第一次世界大战期间。当时,吉列果断地决定,以成本价格将安全剃须刀供应给战场上的盟军将士。吉列预言,只要战争一结束,这些人必然成为吉列公司的最忠实的顾客和最得力的推销员。事实果然如此,大战结束后,千万盟军官 The knife was born. Some of Gillette’s truly admirable business decisions were generated during the First World War. At that time, Gillette decided decisively to supply safety razors at cost prices to allied soldiers on the battlefield. Gillette predicted that as soon as the war is over, these people must become Gillette’s most loyal customers and most effective salesmen. This is indeed the case. After the end of the war, tens of millions of military officers