据综合台北市场信息，葡萄酒正成为台湾民众消费的新时尚。1996年，台湾从岛外进口的葡萄酒总金额达到3600万美元，比1992年增长四点三倍。台湾民众普遍认为葡萄酒的红色在中国文化中象征着快乐、吉祥，加上大家认为喝葡萄酒时人体的健康有益，因此葡萄酒受到台湾岛内民众的欢 According to the integrated Taipei market information, wine is becoming a new trend of Taiwan’s consumer spending. In 1996, the total amount of wine imported from Taiwan by the island reached 36 million U.S. dollars, an increase of 4.3 times that of 1992. Taiwan people generally believe that the red wine in the Chinese culture is a symbol of happiness, good fortune, coupled with the fact that we believe that drinking the human body health benefits, so the wine island of Taiwan by the people’s joy