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孙国辉,1661年生,经济学博士,中央财经大学商学院院长、教授,跨国公司管理专业博士生导师。中国市场学会常务理事、中国高校市场学研究会常务理事。研究方向为市场营销理论、公司战略营销、跨国公司全球一体化经营等。在《财贸经济》、《价格理论与实践》等刊物发表学术论文多篇,著有《跨国公司内部贸易》、《集团公司全球战略》、《商业银行战略营销》等著作,主编教材市场营销、跨国经营等工商管理类教材10余本,承担商务部、财政部以及各种横向合作课题多项。近几年的主要学术交流:1996年美国康涅狄格大学访问学者,2002年赴俄罗斯全俄远程教育财经学院合作研究和学术交流,2004年赴日本高千穗大学合作研究和学术交流,并应邀访问过德国、法国等高校和跨国公司总部进行交流和合作。孙国辉教授的主要学术观点有:1、关于有效营销的基础。孙国辉教授
Sun Guohui, born in 1661, doctor of economics, dean of the School of Business of the Central University of Finance and Economics, professor and doctoral tutor in management of transnational corporations. China Market Institute executive director, China University Market Research Association executive director. Research direction for the marketing theory, corporate strategic marketing, multinational corporations integrated global operations. He has published many academic papers in such publications as “Finance and Trade Economy” and “Price Theory and Practice”, and has authored books such as “Internal Trade of Multinational Corporations”, “Group Companies Global Strategy” and “Strategic Marketing of Commercial Banks” Transnational management and other business management textbooks more than 10 books, assume the Ministry of Commerce, the Ministry of Finance and a variety of horizontal cooperation projects. In recent years, the main academic exchanges: 1996 Visiting Scholar visiting the University of Connecticut, Russia in 2002 to Russia’s all-Russia distance education Institute of Finance cooperation in research and academic exchanges in 2004 Takatsuki University Japan cooperative research and academic exchanges, and was invited to visit Germany, France and other universities and multinational headquarters to exchange and cooperation. Professor Sun Guohui main academic point of view: 1, on the basis of effective marketing. Professor Sun Guohui