现如今,影视广告制作技术手段越来越丰富,广告中音乐的合理应用也受到广大广告从业者的重视。本文通过对广告音乐的发展历程进行梳理,准确定位广告音乐的功能,并分析广告音乐应用中的常见问题,指明广告音乐应用的未来方向。 Nowadays, the technology of film and television commercial production is more and more abundant, and the reasonable application of music in advertisement is also valued by the majority of advertisement practitioners. This article sorts out the history of advertising music, accurately locates the function of advertising music, analyzes the common problems in the application of advertising music, and indicates the future direction of advertising music application.