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医药品作为一类特殊商品,调整产品结构,使企业从过去的产、供、销模式转为现在的以销定产,直接面向市场,商业单位从过去的统购包销,计划分配供应体制转为现在的多元化、集约化的销售模式。使不被市场经济的大浪所淘汰,务必要瞄准市场、瞄准医药事业发展的趋势,迎合市场之需要。本文试从国内一些主要城市的用药情况,结合国内销售领先和有发展前途的药品以及国内批准的药品情况作一些分析供参考。
As a kind of special commodities, pharmaceutical products are adjusted in product structure so that the enterprises can change from the mode of production, supply and marketing in the past to the current production-oriented and market-oriented products. From the past underwriting, planned distribution and supply system of commercial units to Now the diversified and intensive sales model. So that it will not be eliminated by the big wave of the market economy. It is imperative to target the market and target the development of the pharmaceutical industry in order to meet the needs of the market. This article tries to make some analyzes for reference from the medication situation in some major cities in the country, combined with the domestic sales leading and promising drugs as well as the domestic approved drugs.