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春节是中国的传统节日,也是重要的传统文化。由中央美术学院城市设计学院总体设计完成的“欢乐春节”活动视觉识别系统经文化部审定已向全球发布。民族的就是世界的,分析传统春节意象设计理论问题,探讨设计中传统与世界的融合方式。厚重、灿烂的中国传统文化具有独特的个性,在保留传统元素的同时,借用一种生动、直观、亲切的形式,让文化与世界拥抱,共筑人类共同的文化梦。
The Spring Festival is a traditional Chinese festival, but also an important traditional culture. The “Happy Spring Festival” visual recognition system completed by the overall design of the Urban Design Institute of the Central Academy of Fine Arts has been released to the world by the Ministry of Culture. National is the world, analysis of the traditional Spring Festival image design theory, to explore the fusion of tradition and the world design. The heavy and splendid Chinese traditional culture has its own unique personality. While preserving the traditional elements, it borrows a vivid, intuitive and intimate form to embrace culture and the world to build a common cultural dream of mankind.