当前市场竞争日趋激烈,为在对手如林的竞争中获胜,企业家们无不绞尽脑汁,特别是经营同一产品的后起者更是如此。目前国外最为流行的竞争理论是“价值链”理论,即鼓励企业把竞争过程分解为若干不同的步骤,然后设法使自己在每一个步骤上新增加的价值超过竞争对手。走“价值链”之路,最大 With the increasingly fierce competition in the market, entrepreneurs are all wrestling to win the competition from rivals like Lin. This is especially true for the latecomers who are operating the same product. At present, the most popular foreign competition theory is the “value chain” theory, which encourages enterprises to break down the competition process into several different steps, and then tries to make themselves worth more than competitors at each step. Take the “value chain” road, the largest