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伴随着全民对健康知识及健康生活的重视,在媒介平台日趋发达的背景下,电视健康类节目近年来大量涌现于荧屏,正日益成为电视生活服务类栏目的主要内容。各电视平台均希望打造出拥有一流专家团队,同时兼顾娱乐性和自身品牌特色的节目内容。从《养生堂》到《健康之路》《我是大医生》《最强大夫》,健康类栏目开始在电视荧屏竞相登场,拥有忠实受众群的不在少数。专业化的健康类栏目既能够传播健康理念,又能够给受众以相应的指
With the emphasis on health knowledge and healthy living of all people, television health programs have emerged in large numbers in recent years under the background of increasingly developed media platforms and are increasingly becoming the main contents of TV service sections. Each TV platform hopes to create a program with first-class team of experts, taking into account the entertainment and brand characteristics of their own. From “Yangshengtang” to “the road to health” “I am a doctor” and “the most powerful doctor”, health category began to compete in television screen debut, with a loyal audience of the few. Specialized health category can not only spread the concept of health, but also to the audience to the corresponding means