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家用PC市场是最近两年来世界电脑行业增长最快的部门,也是PC厂家大拼搏的战场。它们全年的业绩日益依赖最后一季度的销量,并借此弥补它们在其他市场缓慢增长的缺陷。全球最大的PC厂家Compaq,自1993年以来成交了30亿美元的家用PC生意,IBM、Digi-tal Equipment和Hewlett-Pack-ard亦热衷发展这个领域。它们保证人力物力,一年到头促销,既动员有经验的PC用户有必要更新换代,又说服更多未用PC的人,让信息年代进入家庭。 “95视窗”推波助澜
The home PC market is the fastest growing sector in the world’s computer industry in the past two years and is also a battlefield for PC manufacturers. Their annual performance is increasingly dependent on sales in the last quarter, and to compensate for their slow growth in other markets. The world’s largest PC manufacturer, Compaq, has sold a $3 billion home PC business since 1993, and IBM, Digi-tal Equipment and Hewlett-Packard are also keen to develop this area. They ensure human and material resources, and promote sales throughout the year. It is necessary for mobilized and experienced PC users to update and persuade more people who do not use PCs to let information age into the family. “95 windows” help boost