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由于某个品牌提供更简化的体验和沟通而推荐该品牌的消费者百分比为69%,最终愿意为更简化的体验付费的消费者则有63%。随着物质文明的进步,当前的消费者对于商品有了无限的选择,企业也越来越难以轻易抓住消费者的心。作为一家追求简约睿智的全球品牌战略咨询公司,思睿高认为,品牌体验是获得消费者忠诚度的途径,简化则可以帮助品牌更快实现这一目标。
The percentage of consumers who recommended the brand for a simplified experience and communication was 69%, and the percentage of consumers who ultimately paid for a more streamlined experience was 63%. With the progress of material civilization, the current consumers have infinite choice of goods, and it is more and more difficult for enterprises to seize the consumer’s heart easily. As a global branding and strategy consulting firm that pursues simplicity and simplicity, Sirit believes that brand experience is a way to gain consumer loyalty while simplification can help brands reach that goal more quickly.