业内专家指出,未来京津冀旅游协同发展要在品牌引领上努力。“旅游产品不能同质化,要有一张叫得响的名片,使京津冀旅游有魂魄。”北京第二外国语学院旅游管理学院院长厉新建认为,京津冀需要共同打造一个拿得出手的品牌,把三地旅游资源真正融合在一起。天津市旅游局局长阳世昊也坦言,当前迫切需要实现宣传营销一体化,把京津冀宣介给全世界,这是三地旅游部门最重要的工作之一。“要选择若干大景区,建设 Industry experts pointed out that the future development of Beijing-Tianjin-Hebei tourism co-development in the brand to work hard. ”Tourism Products can not be homogenized, there must be a calling card, so Beijing, Tianjin tourism has soul. “ Second Beijing Institute of Foreign Affairs Tourism Management Li Xinjian that Beijing, Tianjin and Hebei need to work together to create a Draw the hand of the brand, the three places to truly integrate the tourism resources. Tianjin Tourism Bureau Director Yang Shihao also admitted that there is an urgent need to realize the integration of propaganda and marketing and promote the Beijing-Tianjin-Hebei region to the whole world. This is one of the most important tasks for the tourism departments in the three places. ”To select a number of major scenic spots, construction